The Agency is looking to land an advertising contract to promote tourism to Israel. Don and his team try to come with a theme but know so little about the country they're stumped so Don calls Rachel Menken to see if she has any ideas. Roger Sterling is getting tired of sneaking around with Joan Holloway and suggests she should her own apartment but she knows better. Peggy comes up with an advertising concept during a testing session for a new line of lipsticks and she's subsequently asks to write copy.
Elenco: Jon Hamm , January Jones , Elisabeth Moss , Aaron Staton , Alison Brie , Christina Hendricks , Christopher Stanley , Jared Harris , Jay R. Ferguson , Jessica Paré , John Slattery , Kiernan Shipka , Michael Gladis , Rich Sommer , Robert Morse , Vincent Kartheiser .